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Danielle Gorman: Co-Founder Women Music & Tech / Executive Assistant in Legal at Paradigm


We’re back with another week at WIMI and we’re ready to introduce you to Danielle! As a small organization, we love hearing about other women’s startups. You can read all about Women Music & Tech and everything else Danielle does in the industry below!



Could you please introduce yourself to us! What do you do in the industry? Where are you

from?

My name is Danielle, I am the co-founder and facilitator for Women Music & Tech, and an

Executive Assistant in Legal and Business Affairs at Paradigm Talent Agency in the Beverly

Hills office. I was born in Scottsdale, Arizona and I moved to LA directly after graduating at

Arizona State University where I studied Business Management.

How did you get your start in the industry, and for how long have you been in the

industry?

Instagram baby!! I have been in the industry for exactly 4 years now.

Being in a business is what you’ve ever wanted to do. When did you got to know

that? Was there any specific moment where you were like “oh god, this is what I

want to do for the rest of my life”?

Music has always touched me in a unique way, it’s truly my therapy and I would easily

catch myself breaking down songs in strange ways. So, when a boyfriend introduced me

to the world of A&R and assured me I could do it in the big leagues, I knew this was

exactly what I wanted to do after graduating college. There was no official music

organization or club at ASU until a few years after I graduated, when Lindsey Yunker

spearheaded the program, in whom I am so thankful for. As a way of creating my own

college music business training program, I worked in nightlife every weekend. I took

advantage of this nightlife position to observe artist relations as well as audience

response. This profitable position enabled me to save the money I earned to make that LA

music business dream a reality.

Since you’ve been in the industry, was there anything you struggled with? (or even

still do struggle with)?

Keeping up with finances was challenging in the earlier years especially living in Los

Angeles. But establishing alternative revenue streams was a great way of positioning

myself as a multifaceted boss anyway (hair flip).

What is the best part of your job? Why?

Meeting and building with new people from all sorts of different backgrounds and

industries and learning about culture seems so fulfilling to me. I love to learn; I’d say

learning is my love language. My favorite part about my role at Paradigm is being able to

support a world-class Entertainment Attorney, who has taught me such valuable

knowledge and business charm. Also, it’s been a privilege to observe and admire super

agents like Corrie Christopher Martin, Sara Bollwinkel, and Fred Zahedinia at Paradigm

from a far.


We would like to know more about Women Music & Tech! What made you start

that?

I wanted to find ways to connect, inspire and spike the interest in women to get into the

music engineering, producing and technology industries. Also, the opportunity to host

live music showcases in Hollywood with my girls is such a fun and great networking

experience for everyone. From its launch to where we are now, WM&T is a snowball that

continues to grow. I feel very blessed to be a part of something so great!

What is your goal with Women Music & Tech?

Recently a lot of companies and brands have reached out about partnering on events and

helping them to roll out new women’s groups within their organization. This got me

thinking, how cool would it be if every single music and entertainment company could

have their very own in-house women’s movement or encouragement program? Imagine

how much synergy and power that could give women in the industry. Let’s make that a

goal!

Is there someone who you consider as your mentor in the industry? Nick Jarjour, my first boss and lifelong mentor, Erika Earl, my tech partner from the

future, Courtney Young (the plug) and all 1000 + women I met over this previous year

that inspires me and always put me on to the latest and greatest.

What advice do you have for women who want to get their start in the music

industry?

Get on LinkedIn, reach out and set up coffee dates. Plug yourself into the big Facebook

Groups like GBTRS and Music Industry – Career Networking Group. Slide in those

DMs. Never feel shy because closed mouths don’t get fed rather it is a closed destiny.

Have you ever been turned down or not taken seriously because you were a female

in the industry? What did you do when put into that position?

Omg! Absolutely, and I’ve crumbled. Work means everything to me, so getting rejected

in the workplace has hurt me more than a breakup. I am so thankful for my network

during the few tough times I had during the previous year, because they kept me up when

I truly wanted to quit. And I’m glad I didn’t.

What are some of your other hobbies? What do you do in your leisure periods?

Working out and spending time with animals. I truly do love to work at all times if possible,

but lately I have learned a lot about Hollywood history. There is so much that has gone down

I would love to know all the little stories and everything about it that has molded it into what

it is today for us to create the best possible future.

Who is your all-time favorite artist?

Gucci Mane.

What is something you can't live without?

Honestly, I am not sure… maybe YouTube.

Go-to Karaoke song?

You will never see me on the opposite side of the mic.

Danielle with Ujin (Electronic Creatives) and Meghan Hui (CEO Null Modular)

Tea or Coffee?

Ginger shots.

First concert you went to?

Cher with my mom.

What’s something that you always have on you?

Earphones and great listening skills.

Who is your dream artist or band to tour/work with?

Probably the producer artist that I have not created yet.

What does a typical day at work look like for you?

Every day is something different in Entertainment. I will say I get excited to start my day by

checking my LinkedIn notifications.

Where do you see yourself in five years?

Honestly, I could see myself going down so many avenues. The unknown has always been an

inspiring and thrilling experience for me so time will tell. Maybe you’ll find me in another

dimension.

What do you hope to see done in the industry within the next few years?

Virtual concerts. Stronger digital media departments. More female executives. Less MeToo

movements.

Lastly, what saying do you live by?

Recently it has been, “Grow a team so strong you can’t tell who the boss is.”

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